Health Cash Plan

A poignant reminder from AIG that its important to look around for ways of protecting income during such uncertain and volatile times. Fortunately AIG has just the product for self employed people who find themselves unable to work for lengthy periods.

This animation targets a mostly male audience of contractors with the benefits of signing upn to this insurance product which gives you instant access to medical advice and long term cover.

With our animated heart, we wanted to create a character that could become synonymous with the brand and be used across different digital platforms or even across different products.

All illustrations and animation were done by our fantastic in-house illustrator Altea.