Tenby Coaster

First Bus asked us to help promote one of their most scenic and iconic routes along the Pembrokeshire coast, which takes in the pretty seaside town of Tenby amongst other attractions.

We had previously created a digital campaign with a postcard look and feel so we wanted to use that inspiration in the animations that bring an extra element of fun to this film.

Prod squad director Sophie Wardle spent a day with a carefully cast family, enjoying what the route has to offer, from artisan ice cream to dolphin spotting in the bay (no Dolphins seen but plenty of birds!).

Typically the weather didn’t play ball for much of the time but we still managed to capture the excitement and adventures of a great day out.

The final film and cutdowns were used across social media and Sky Ad Smart.