Kervan Gida | Bebeto TVC
Everything is better with Bebeto
For their first UK TV Commercial, Bebeto needed something big and bold to promote their new gummy range in a tightly competitive space. Along with having bags of fun, firstly we had to figure out how to hit that perfect sweet spot of a newly defined target market in a world where boosting confectionary sales is made difficult by ever-more strict compliance rules. The answer? With the help of a long Bebeto-themed arm, some joyous muzak and an earworm of a tagline, we created something wonderfully memorable.
“We’re delighted with the launch of our first-ever UK TV ad. From our first meeting, the team helped to bring our brand vision to life; they presented a range of excellent ideas with a stand-out winning pitch. During the shoot the cast and production crew were exceptional, we could not be happier with the results. This campaign is part of a major growth strategy for our Bebeto brand, we’ve no doubt that this commercial will help to elevate our brand position. “
— Stuart Johnston, Managing Director, Kervan Gida UK
