Animation | Check Check Check
Raising awareness for free health checks with Oxfordshire County Council
Despite offering a free health check to older men, Oxfordshire County Council were concerned that a lack of awareness and in some cases embarrassment or other perceived barriers were preventing some people from taking up the service.
Our objective was straightforward - raise awareness among the target audience and explain how simple the procedure would be and how straightforward it would be to find a local clinic.
With year-end approaching, the limited budget prohibited a full film shoot. So we came up with a fun but very catchy animated text solution.
This punchy technique really gets the messages across very effectively and creates a truly memorable spot that stands out in the ad breaks.
The campaign went live on Sky Ad Smart in Oxfordshire and the client was delighted with the results.
“I feel the creative team listened to the brief and produced some wonderful creative treatments – going above and beyond anything I could have asked for to share brilliant ideas. The budget and time deadlines were really small but the team did brilliantly and the video is great and the standards were high. I would be keen to work with Prod again.”
- Louise Chandler, Marketing & Campaigns Officer, Oxfordshire County Council
