Willen Lake

Willen Lake is Milton Keynes’ premier outdoor leisure facility with many different activities both paid and free. The brief asked us to promote this wide range of activities to the widest possible audience, targeting adults, friends and families.

Many existing users of the lake and its surroundings might not have been aware of how simple it is to book the water sports on the website and the success of the campaign would ultimately be measured by an uplift in bookings.

Using a targeted digital and social media approach, we broke down the activities into short videos focussing on a couple of key activities that you could potentially do on the same day.